Kingston Writersfest: The new Consumer Republic with Bruce Philip

Friday, September 23, 2011 - 1:30pm

St. Lawrence College, Davies Hall
100 Portsmouth Avenue
Kingston, ON
K7L 5A6

Branding works for consumers as much as for corporations, says Bruce Philp, the marketer behind the ING Direct (“Save Your Money!”) branding triumph and author of Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World. Philp’s eye–opening, counterintuitive, and pragmatic lessons, delivered with humour and backed by real–world experience, are essential for innovative thinkers everywhere, in the boardroom and on the street. Consumers are changing—they’re choosing socially conscious products and telling the world through social media when they’re happy and when they’re not. In this inspiring presentation, Philp challenges shoppers to vote with their wallets and marketers to strengthen their character so they can face their customers eye to eye.

General Admission: $12.50/$16.00 at the door.

More info: http://www.kingstonwritersfest.ca/events.php.