The Writers’ Community of Durham Region Presents: How to Produce Your Own Book Trailer

Sunday, November 17, 2013 - 10:30am

Trent University Oshawa - Room #115
55 Thornton Road
L1J 5Y1

THE WRITERS’ COMMUNITY OF DURHAM REGION PRESENTS: HOW TO PRODUCE YOUR OWN BOOK TRAILER

A book trailer is a marketing tool to assist authors, illustrators, and publishers in promoting your work by creating a viral marketing campaign online. In one minute or less, you can tap into the visual, auditory, and emotional senses of your potential reader, sparking instant human connection and winning readers for this and future works. Like its cousin, the movie trailer, a book trailer is designed to create buzz for your book and drive your sales up, up, up!

With YouTube’s popularity, it is easy to upload and show book trailers, but where do you start to create your promo?

On Sunday, November 17, Rich Helms will lead a workshop that will examine book trailers, their elements and approaches, guidelines and production strategies. Rich will also discuss target markets and how they affect a trailer design; examine sources of stock images, music, sound effects, and video; and how to capture live video, including action shots.

Participants will see how creating a book trailer is possible with any video capture device (including an android or BlackBerry, as long as it is a model that supports video capture) and a PC, Mac, or iPhone/iPad. Rich will cover how to make a trailer with iPhone iMovie and Animoto (a web-based system for creating videos that supports browsers in both PC and Mac, and that is offered as an app on iPhone/iPad).

Access to the Book Trailer 101 website will be available for samples, analysis, guidelines and discussion.

Workshop participants will learn how to:

· Analyze a book trailer by examining several trailer components and strategies
· Plan your trailer
· Write your script
· Shoot, edit and upload using several approaches including:
iMovie for iPhone and iPad
Animoto with a smartphone or camcorder
GoPro for action shots
· Publish to YouTube

* Actual editing will not be done at the workshop. With diverse equipment it is not possible. Rich will demonstrate the editor iMovie for iPhone/iPad as well as Animoto, which can edit video from any device.

The workshop will run from 10:30 am to 4:30 pm, on November 17, 2013 at the Trent University Campus in Oshawa—55 Thornton Rd, S, L1J 5Y1, in room 115. The cost of attending is $85 for WCDR, WCYR and WCSC members, and $95 for non-members.

Pre-registration is required.
To register, please visit http://wcdr.ca/wcdr/wcdr-workshop-produce-your-own-book-trailer-with-ric...

About the Workshop Presenter:
Rich Helms is a seasoned software developer with more than 30 years of experience in computer research and development. His credentials range from deep technical work (five patents in hardware and software with a sixth pending), to running R&D. Rich has been developing multi-media technology since the 1980s, including CARES (Computer Aided Recovery Enhancement System) for the Metropolitan Toronto Police. CARES was the first computer system in the world for aging missing children. In 2010, Rich co-authored Amazon SimpleDB Developer Guide for Packt Publishing.

Media contact: Susan Croft, PR Coordinator, pr@wcdr.org