Calling All Publishing Professionals: Gutenberg 2.0 is back for 2011

Gutenberg 2.0, the popular ten-part online professional development program for book publishing professionals, is back this April 5th and runs through to June 24th. Offered by the Organization of Book Publishers of Ontario (OBPO), the Association of Canadian Publishers (ACP) and Humber College, the course will "teach you everything you need to know about Web 2.0 and digital transformation." Since the course is online, you get to work on it in your own time. The organizers advise that you will get the most out of the course if you keep up with the readings and assignments, participate in class discussion and work with study buddies.

The details:

Gutenberg 2.0

Subjects covered

• E-Books and Devices, Web 2.0 Community Building, Social Media Networking and Marketing, Online Selling, POD, SEO, Contracts and Business Models, Distribution Technology and Sales Data

Benefits

• Gutenberg 2.0 will give publishers increased dexterity with and an enhanced understanding of the online world and its effects on the industry
• Gutenberg 2.0 will enable publishers to take full advantage of the opportunities presented on the web for promoting and selling their books
• Gutenberg 2.0 will create strategic alliances among book publishers to enable them to address technological change and create an environment where small and mid-size firms can act collectively
• Gutenberg 2.0 will give publishers the understanding the need of the new business models emerging for the book publishing industry

Cost: $349.00 plus HST

What past Gutenberg 2.0 graduates say:

Participating in Gutenberg online was an excellent learning experience. It was my first online course and I was pleased at how easy it was to navigate. I appreciated Gutenberg's wide sweep of material and found it highly informative and engaging.
                              —Cynthia Good

I found the Gutenberg 2.0 course extremely useful. It was a great overview of how the publishing industry is changing in the face of a digital revolution. It was great to have readings from such current sources are Wired Magazine and the New York Times. I felt I was definitely given a lot of the information I needed to make informed choices about how my company is going to be proceeding in the future when it comes to e-books and digital publishing.
                              —Annie Gibson, Playwrights Canada Press

Register by emailing marganne@obpo.ca. Further instructions will follow.

www.gutenberg2.ca